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Here is the same women’s dress section of their app: Completely normal behavior for a website. The white space around the link is not clickable. On the website, it’s pretty intuitive for me to click on the name of the dress since the link becomes underlined when I hover over it. I’m looking at the Macy’s website and shopping for women’s dresses. UX Confusion – Let’s start this one off with an example. Design for the mobile version of your user.Ĭ. While your mobile app user is often the same person that comes to your website, they are in a different mindset when they come to your app. And because of the distractions that can come with doing concurrently doing something else and/or being out and about, mobile app users typically want to accomplish their task efficiently or are easily distracted from the task you want them to perform. Desktop or mobile web visitors often come through external links, but users open apps with a purpose. Users on mobile devices are often on the go or multitasking. Different user intention – Mobile users may go to your app with a different task in mind or in a different environment than when they go to your website. Your font needs to be legible and the buttons need to be big enough that a finger can click on it.ī.
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Smaller real estate – A smaller screen means that you can squeeze the same content from your web homepage to your app homepage. There are 3 main reasons why designing for native mobile is so different from web:Ī. Yet still too often, mobile apps are confusing or unusable because their creators are trying to port the web experience directly over to mobile without fully considering how different the platform is. Designing for a native mobile app requires different considerations because the user has different expectations and is in a different state of mind. Even mobile web is very different from native mobile. Migrating from web to mobile without redesigning for the mobile experience.
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Why spend all that time, money, and resources generating a download only to have the user close and delete the app? Avoiding these 6 pitfalls when designing your native iOS or Android app will help you make an app that users love and keep engaging with. It’s hard enough to get to people to download your app.